Hi! I'm Arkadiy.
I do demand generation for SaaS in the Netherlands.
I've been in marketing for the last 11 years — building and running paid ads for SaaS (Google Ads, Meta Ads, Microsoft Ads) and, more recently, AEO/GEO: getting companies recommended by ChatGPT, Claude and Google AI Overviews. I also create mobile apps and tools for B2B and B2C.
Experience
- 11 years in marketing — growth and demand generation, mostly for SaaS, fintech and e-commerce.
- Paid ads for SaaS — Google Ads, Meta Ads, Microsoft/Bing Ads, with conversion tracking and attribution done properly.
- AEO / GEO — answer and generative engine optimization, so AI assistants name you when buyers ask.
- Mobile apps & tools — I design and ship my own products for B2B and B2C.
- Based in Utrecht, Netherlands — working with Dutch and international SaaS companies.
Common questions
What is demand generation for SaaS?
The full system that creates and captures demand for a software product — paid ads, content, tracking and measurement working together to produce pipeline, not just leads. That's what I build and run.
Which paid ads channels work best for SaaS?
Usually Google Ads to capture existing demand, Meta and LinkedIn to create new demand. The right mix depends on your deal size and sales cycle.
What is AEO / GEO?
Answer Engine Optimization and Generative Engine Optimization — making your company the answer AI assistants give when buyers ask for solutions. It's the successor to classic SEO for SaaS.
Do you work with companies outside the Netherlands?
I'm based in Utrecht and work mostly with SaaS companies in the Netherlands, plus international clients in similar time zones — including US-based SaaS.